We worked with G-Technology to create an inspiring project featuring skater and photographer Atiba Jefferson, who embraces the ups and downs of the sport, illustrating how skating helps you deal with failure. The campaign emphasizes the importance of capturing those perfect moments, even if the photo isn’t always perfect. Highlighting the crucial role of photos in preserving memories, the spot underscores the reliability of G-Technology hard drives to keep those important images safe for the long haul.