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Lay's

World Cup 2022 (Lays)

2023

For the 2022 World Cup, our team crafted a unique commercial in collaboration with Fox Sports and Lay's, featuring renowned sideline reporter Erin Andrews. Set against the vibrant backdrop of one of the NFL’s famed Thanksgiving Day games. Erin, an experienced NFL reporter, finds herself in a light-hearted debate with a British crew member about whether the next day's Team USA World Cup match should be called "soccer" or "football." Our involvement spanned from the initial production stages through to post-production, ensuring seamless integration of VFX and editing to enhance the playful debate, perfectly capturing the global spirit of the World Cup while showcasing Lay's broad appeal.

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