Volkswagen aimed to showcase the all-wheel drive capabilities of the new ID.4 in a setting that was both extreme and captivating. We collaborated with Fox Sports and turned a California desert into 2022 World Cup host country of Qatar. The spot featured soccer icon Clint Dempsey and a group of enthusiastic fans in a convoy of ID.4s. They traversed sandy dunes and rugged terrains on their way to cheer for Team USA. The commercial not only highlighted the vehicle's innovative features but also allowed Volkswagen to show its support for Team USA.